Show.co Ad Builder
When CD Baby acquired promotion platform Show.co, they wanted to leverage the underlying software to create a new type of promotional tool for musicians that allowed them to engage listeners with Spotify and iHeart audio ads, have their music featured on popular websites like Pitchfork, Billboard, and MTV, and target fans of music anywhere they might be online.
Rapidly iterating.
GroundWork UX worked with CD Baby and Show.co at a rapid clip to define the user experience for this new Show.co Ad Builder service.
A tabbed user interface breaks the complex process of Ad Builder ad creation into logical, easily-digestible sections.
Facilitating efficient process.
We assisted with initial stakeholder interview sessions and the gathering of requirements, then led the way through a series of quick “paper” prototypes and designs. Later, we worked with Show.co developers to refine and implement finished designs.
Users can view different iterations of their ad on a single screen.
What can GroundWork UX do for you?
One process doesn’t fit all. Get in touch and we’ll figure out a scope of engagement and an approach that suits the needs of your company and project.