Cardsmith
Groundwork UX provides user experience guidance at both the holistic and micro/feature level for Cardsmith, a brainstorming and collaboration app. Initial engagements in GroundWork UX’s ongoing relationship with Cardsmith included bringing a user-centered design methodology to the revision of sign-up and on-boarding workflows aimed at increasing new user conversions.
Building a shared understanding.
Great user experience doesn’t begin or end with a set of beautiful, pixel-perfect screen designs. For Cardsmith, GroundWork UX brought to bear its speciality in guiding and documenting product development discussions at all stages of the process, enabling stakeholders to visualize the product’s user experience as clearly as possible.
A map of Cardsmith’s user account management features.
Creating clean, on-brand designs.
Groundwork UX extended and updated Cardsmith’s existing branding elements to create clean new designs for multiple product areas and features.
Example screens from GroundWork UX’s overhaul of the Cardsmith new account creation flow.
Executing efficient handoffs.
Documenting UX decisions in ways that speak to all involved departments from the start paves the way for quick approvals and effective transitions between teams later on, ultimately allowing all parties to sign off on a thoroughly-understood, cohesive product vision. With Cardsmith, that meant producing documentation that spoke to the internal team and to third-party developer Olio Apps.
A step-by-step walkthrough of proposed screen designs.
What can GroundWork UX do for you?
One process doesn’t fit all. Get in touch and we’ll figure out a scope of engagement and an approach that suits the needs of your company and project.