AnalyticsWare
Matt has served as the chief UX designer at AnalyticsWare since 2014, providing user-centered design to the firm’s many client projects.
When AnalyticsWare wanted to update their brand and online presence in 2020, Matt worked with longtime design partner John Larsen to develop a new brand identity package that centered AW’s role as an essential source of expert consulting and services that enables data-driven decision-making for manufacturing firms.
Brand identity.
Combining Matt’s deep understanding of AnalyticsWare’s business and clients (after working as part of the team for years) with John’s skill at developing iconography that speaks volumes at a glance, GroundWork UX created a logo lockup and supporting branding materials that set the stage for a new era for the firm.
Two color/presentation options for the AnalyticsWare logo lockup.
Web design and online presence management.
Working with the new brand identity, GroundWork UX drove the effort to create a new AnalyticsWare website, one that focused on detailed insights and solutions to the challenges facing the firm’s customers.
A clean, no-nonsense design with a focus on meaningful content mirrors AnalyticsWare’s approach to their work.
What can GroundWork UX do for you?
One process doesn’t fit all. Get in touch and we’ll figure out a scope of engagement and an approach that suits the needs of your company and project.