// Matt Mair Lowery // User Experience Consulting and Design Portfolio

Project: Cardsmith (2019 -2020)

Matt provides ongoing user experience guidance at both the holistic and micro/feature level to Cardsmith, a brainstorming and collaboration web app. Initial engagements in this ongoing relationship included bringing a user-centered design methodology to the revision of existing sign-up/on-boarding workflows and implementing contemporary designs, all with the goal of increasing new user conversions.  

Since Cardsmith's initial designer was primarily a print designer and not a UX specialist, the user-centered design approach was new to the team members at Cardsmith. So, one of the primary tasks of this work has been guiding and documenting product development discussions at all stages of the process, enabling stakeholders to visualize the product’s user experience as clearly as possible.

It has also been several years since the company's brand identity was created. So, Matt worked on extending and updating the company's existing branding elements to create clean new designs for multiple product areas and features and for the company’s website. In this portion of the effort Matt produced workflows, wireframes and designs for features to be developed by third-party developer Olio Apps (with whom Matt worked directly on the implementation of the designs and features).

WORKFLOW DIAGRAMS

DESIGNS